Touting for commercial passenger vehicle services is now illegal in Victoria.

That means anyone who approaches potential customers directly, or holds up a sign offering these services, is breaking the law.

The new legislation comes into force today and covers taxis, rideshares and hire cars. Offenders face fines of almost $10,000.

Touting is a particular issue at Melbourne Airport.

CPVV will be working with the Airport to ensure commercial passenger vehicle drivers and passengers are aware of the new legislation. They will take action against anyone caught breaking the law.